10427 The Retailer Autumn 2018_Final Draft Pages

5) BE AWARE OF GROWING PERSONALISATION AND PRIVACY CONCERNS While shoppers in the UK are keen to embrace new technology, they are also starting to express concerns about how their personal data is being used. With 75% of consumers claiming they’re concerned about how retailers would use their online and in-store shopping history. This indicates that the introduction of GDPR has made personal data use a more important issue in the minds of shoppers. The retailers that do well, however, will be those which are able to show consumers that they respect their privacy and will keep their data safe. ACCEPTING CHANGE Change is one of the few constants in retail. If customers have told us anything in this year’s Consumer Survey, it’s that they expect a unified experience and personalisation no matter how they choose to shop or buy – across every interaction, every time. It will be this which will keep them coming back – to your stores, to your website, and your brand

WAYNE SNYDER // Wayne.Snyder@jda.com // jda.com

the retailer | autumn 2018 | 15

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