10427 The Retailer Autumn 2018_Final Draft Pages
Disregarding all processes as a form of strategy entirely ignores the need for any form of digital identity management.
The way retailers identify and steer customers through their individual online journey is key to business
Building out a good process, is building for the future Digital transformation is fundamentally changing the way retailers operate. Having the right tools to manage digital identity is essential for future proofing the retail landscape - because putting identity at the forefront of your online platform is key to putting your customers’ experience first. Although, it is not enough to simply consider a process for identity management, the process needs to be a good one; one that can deliver a seamless and personalised journey to every customer, whoever they are. To read more visit the ForgeRock Retail Industry page.
Doug Norton-Bilsby // Doug.Norton-Bilsby@forgerock.com // forgerock.com
the retailer | autumn 2018 | 23
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