The Retailer Autumn Edition 2021

There is a movement developingwithin green and sustainable finance, fromnewstart-ups focusing on sustainability and commerce, to estab- lished players adding sustainability features to their existing tools. It’s really exciting to see industrymomentumon reducing environmental impact, with the UK fintech industry leading the way. The fast pace of development does mean unregulated and potentially unethical territory. This means that whatever you do, do it with integrity and predictwhat is on the horizon. By creating sustainable ethical solutions, business models help to address climate change and predict future policy and regulation. Collaborate for the future We believe in the power of collaboration, creating more integrated experiences. We see companies working together, combining tech- nologies to deliver solutions, to bring together purpose and profit, for a better future. ‘Consumers (and increasingly, investors)will reward companies that treat their workers and the environment with respect, and the deeper relationships that emerge will bring benefits in agility and accountability.’

HELPFUL is developing sustainable payment solutions, specialising in net zero and climate positive living. The HELPFUL Engine is our proprietary software that links payments and consumers to enable transactions, pro - motes and tracks sustainable spending, generates insights, and facilitates incentives and rewards. Designed as a cross industry payment solution it is collaborative andmission driven - tomake it simple, easy and rewarding for businesses (and their customers) to embrace sustainability.

Evan Michaels evan@helpful.world

References: https://www.worldbank.org/en/news/feature/2019/09/23/costo-moda-medio-ambiente https://www.fao.org/news/story/en/item/1379373/icode/ https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion https://www.gov.uk/government/news/ global-sweep-finds-40-of-firms-green-claims-could-be-misleading https://www.ukfinance.org.uk/press/press-releases/ contactless-now-accounts-more-quarter-all-uk-payments

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