The Retailer Autumn Edition 2022

AUTUMN 202 2

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• Marketing: gives professionals the skills to create customer forecasts, analyse customer feedback and behaviour, and create targeted customer communications • HR: enables professionals to assess the impact of training courses, analyse causes for staff turnover, and assess staff reward packages • Supply Chain and Procurement: allows professionals to analyse sales data to optimise stock deliveries to store, optimise stock levels held in warehouses for profit, and ensure factory produc tion is tied to customer demand and inventory levels To find out more about how your retail business could leverage data skills to transform your customer data, please visit brclearning.org.uk/ course/data-academy

Data Science & AI Learners by Department (Retail)

Other 9.8%

Product 4.9%

Supply Chain and Procurement 6.6%

Commercail and Sales 6.6%

Data 59%

Marke ng 13.1%

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Why is the demand for inter-departmental data skills growing in the retail sector? Data-driven retailers are increasingly concentrating on the entire end to-end customer journey, which tracks the customer from their first touch point with the organisation, with data being collected in increasing volumes with each subsequent interactionwith the business, often past the point of purchase. Leading retailers are generating much broader and deeper customer datasets that capture and process all of this data in real-time to improve the overall customer experience. Data can be used for more than just holistic business insights. Take Marketing for example - effective use of data can be used to initiate promotional offers, alerts and other marketing activities, to name a few instances. When companies move away from a central data team model, to one where different departments can be more independent for their data goals, each different department’s data upskilling needs vary greatly depending on the strategic objectives they are striving to achieve. However, let’s consider some broad examples. Data skills could be useful across departments in the following ways:

Robyn Hamilton robyn.hamilton@cambridgespark.com