The Retailer Autumn Edition 2022

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“Own brand platforms assist retailers in developing own brands more quickly and ensures agility, control and profita bility when embarking on the own brand journey.”

This leads to further benefits for the retailer: Reduce time-to-market

Among others, the platform eliminates the need to send e-mails back and forth by streamlining the workflow and allowing stakeholders to work on the same data in real-time. This optimised workflow reduces time to market and will enable retailers to develop their own brand products faster. Enable collaboration across thevalue chain People from the retailer’s organisation, manufacturers, and third-party packaging and design providers can access the platform and participate in each workflow efficiently and collaboratively. This ensures collabora tion across the entire value chain and strengthens partner relationships. Cost savings Retailers can reduce the cost of bringing new products to market by streamlining the process and eliminating costly steps in the develop ment phase. As a result, retailers require fewer people to drive the development process, lowering labour costs. Furthermore, own brand portals have been shown to support economies of scale - retailers can combine production batches and reduce overall production costs by having a structured process that provides an overview and clarity of which products to produce and when to begin production. Howto hit the target A recession can benefit those using data and technology to address chal lenges and capitalise on opportunities. During this economic downturn, many retailers are turning to own brands, which provide themwith new revenue streams, lower costs, and improved agility. Retailers can develop own brands more quickly with a Private Label Management Solution while ensuring (more) agility, control, and profitability. So, if own brands serve as a secret weaponwhen battling an economic downturn, it is safe to say that leveraging technology helps you hit the target.

Kim Bach kb@encodify.com +45 53 61 13 08 encodify.com