The Retailer Autumn Edition 2022

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This adaptable “brick-by-brick” composability is whatMendix nurtures: retailerswith composable business architecture buildmodular components organization-wide with our open API-based platform. Collaboration between internal teams is fostered including open channels of commu nication between business departments and IT. With our composable technology, retailers are agile and prepared to bring new capabilities to market. A composable enterprise is one that can face future disruptions in retail. Unified Commerce: e-commerce is now just commerce Retailers know the day is coming and Gartner has the prediction inwriting in their newreport: “By 2023, e-commercewill cease to be a differ entiator in the retail marketplace.” This might sound like a seismic shift, but uni fied commerce is going to empower retailers . Customers benefit from a “continuous experi ence” with a retailer, with retailers focusing on fluid engagement for a customer across all chan nels, no matter where they begin their journey. Companies benefit fromalignedmissions, goals, and strategy rather than siloed and scattershot departments. Implementing a unified commerce strategywill increase profitability in the long run, as retailers understand how their customers engage with their brands in real-time and on a daily basis.

Acomplete unified commerce strategy depends on a modular, open technology platform that is agnostic and can integrate with any core system or solution. While unified commerce is usually anchored by a POS, as brick-and-mortar stores are viewed as “mission control,” retailers must enlist modern application development platforms like Mendix to create capabilities comprised of interchangeable building blocks to reach full value.

And this is just the tip of the iceberg when it comes to the findings in the Gartner report. Learning about these trends will prepare your business for the continued turbulence the retail industry faces. Download the report and get ready for the digital trends today and in the years to come. Are you ready to digitally transform to prepare for thenext differentiationopportunity? Mendix can accelerate digital transformation and create a composable, collaborative environmentwhere a business is enabled to speed time to market on future differentiating capabilities.

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Gartner says, “To suc cessfully deliver unified commerce, retailers must revisit legacy architecture and implement a single centralized platform that connects all systems, channels and touchpoints in real time.”

Erika Arena erika.arena@mendix.com

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