The Retailer Autumn Edition 2022

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Market Research reported that the pay ment orchestration market is projected to reach $4797.96 million by 2027.” ‘‘ Axerve’s approach to satisfying the evolving payment needs of its cus tomers worldwide, as well as the genesis of payment orchestration and how it optimises payment processes in terms of efficiency, speed and authorisation rates, are outlined in thewhitepaper “Payment Orchestration: unlocking cost-effective Ecommerce for merchants in a multiple payment provider ecosystem”. These findings are further supported by observation and analysis of global Ecommerce businesses that have adopted the Payment Orchestra™ tool launched by Axerve. If you are interested in more editorial content about the world of payments, check out Axerve’s insights into the latest payment news and Ecommerce developments.

Payment orchestration: advantages and disadvantages. Among the advantages of payment orchestration some highlights include: • Increased conversion rate due to optimised payment experience; • Saving on resources, costs and time for merchants • A reduction in the declined transaction rate thanks to dynamic routing, as mentioned above; • Automatic conversion of currencies, especially beneficial for international players; • Reduced time to market of new merchants’ solutions and faster scalability, including the expansion to new international audiences; • Reduced fraud thanks to machine learning and transaction risk analysis (TRA), when applied. TRA is a tool that makes safe authentication exemptions possible, which removes friction; • Automatic reconciliation, a reporting and backup system that saves time and gives control to the merchants; • Increased customer loyalty due to an improved payment experi ence and more payment options at the checkout; • Real-time ledgers, which improves financial data visibility almost in real time, as well as ensures transactional integrity and consistency. Main disadvantages to underline are: • Limited options on the market, which increases the risk of choosing an underdeveloped solution and reduces benchmarking opportunities; • Potentially unsustainable costs for smaller merchants, that are optimised for large-scale retailers.

Alessio Damonti alessio.damonti@axerve.com

Credit: Mike Petrucci on Unsplash

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