The Retailer SUMMER 16_v7

customer focus

5. Make the Most of Mobile In the UK’s top four online export markets – China, USA, Germany and France – desktop computers remain consumers’ preferred device for online shopping. Yet smartphones continue to close the gap, underlining the growing importance of mobile commerce for our nation’s online retailers. In China alone, the number of smartphone users is expected to top 563 million in 2016 1 , while 83% of Chinese cross-border shoppers use their smartphones to purchase abroad. Tap into this boom by making sure your website is mobile-optimised and by setting it up to accept mobile payments from anywhere in the world. You can expect to hear more and more about the importance of international online sales as the number of shoppers heading to our stores continues to increase. The opportunity is there for the taking for ambitious retailers who are ready and open for global business.

For further information, please contact: SIMON MORAN // simon.moran@paypal.com // www.paypal.co.uk

“PayPal refunds the cost of returning unwanted goods for shoppers in 25 overseas markets”

PayPal has released results from two international studies undertaken with Ipsos MORI: • In March 2016, PayPal released research exploring how small-to-medium-sized businesses are selling abroad. The study was conducted in six major online retail markets – the UK, USA, France, Germany, Italy and Spain with a total sample size of 1,214. • In November 2015, PayPal released research exploring how online shoppers buy internationally. The study was conducted in 29 countries with a total sample size of 23,354.

1 Source: http://www.statista.com/statistics/467160/ forecast-of-smartphone-users-in-china/

retailer | summer 2016 | 15

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