The Retailer SUMMER 16_v7

technology

Learning to use these effectively and embracing the power of big data analytics is going to be crucial in keeping bricks-and-mortar operations relevant to today’s shopper.

KEVIN JENKINS // JenkinsK@visa.com // www.visaeurope.com

In addition to the data mined from till receipts and loyalty cards, retailers have access to data on the location and movement of customers through these companies and consultancies that work with them.

retailer | summer 2016 | 19

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