The Retailer Spring Edition 2022
SPR I NG 202 2
Digital receipts can be integrated into a customer’s banking app delivered within 7 seconds.” ‘‘ Digital receipts in banking apps are
Crucially, though, the shopper’s receipt experience is improved as well. There’s no chance they’ll lose a receipt, and they don’t need to change their behaviour at the checkout because everything happens automatically in their banking app. Digital receipts in banking apps are delivered within seven seconds on average, and are already available at KFC, Pure, schuh and H&M for customers that bank with Starling, Barclays and Monzo. If those benefits weren’t enough to get buy-in from otherwise hesitant stakeholders, then there’s also the marketing potential that Flux’s digital receipts unlock. When integrated into a banking app, digital receipts associate individual customers with the items they’ve bought — this gives ‘offline’ businesses, like bricks-and-mortar retailers, access to new levels of customer behaviour data. Where previously retailers may have used loyalty cards, apps, or eCommerce to gather data, there’s now the opportunity to do this seamlessly via credit and debit cards. Even better, retailers are able to incorporate cashback rewards to better engage offline customers and drive product-level sales, with full attribution. We know that the future of retail has to be sustainable. And with digital receipts, we get the best of all worlds: happy customers, a healthier environment and tangible commercial benefits, too. Flux is a digital receipts and offers platform that lives inside a customer’s banking app and is accessible directly via www.fluxoffers.com . Using Flux is completely seamless for both customers and retailers, requiring no additional apps, QR codes or sharing email addresses at the point of checkout.
Remember how I said that the simplest ideas are the most powerful? Flux’s platform was a long time in the making, but now that it’s here, we can’t believe it hadn’t been done already. Flux’s technology generates a digital receipt directly into a customer’s banking app for every transaction made through a linked credit or debit card, removing the need for paper receipts entirely. This produces huge overhead reduction opportunities for retailers — no more paper, printing, storage and waste removal costs — while also reducing the business’s carbon footprint and taking non-recyclable, toxic receipt paper out of circulation.
Natasha Abel email@example.com 07717133825
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