The Retailer Summer Edition 2021

SUMMER 202 1

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Impact of traceability There are many examples of the impact that traceability can have. Salmon farmers inNorway use a Blockchain-based solution to track their product to the consumer, allowing consumers to see provenance, welfare and farming information simply by scanning the barcode. Customers at the TAPS Fishhouse and Brewery in California can scan a QR code on the menu to learn about how and when their scallops were harvested. The Thank my Farmer app connects consumers with information about their sustainably grown coffee and presents an opportunity for them to support the farmers who grew it. As it starts to become available at the consumer level, customers will want more. It’ll be a matter of, “if one company can tell me where their products, parts or ingredients came from, why can’t the others?” Is your supply chain transparent and traceable? And are you using your supply chain data to source sustainably? You can find out more about IBM’s point of view on ‘ The Rise of the Sustainable Enterprise’ in this report from the IBM Institute of Business Value; learn howAI, automation, data and analytics can help companies to reduce environmental impact – and boost the bottom line.

TomWoodham www.ibm.com @IBM

Working In Partnership

The BRC Climate Action Roadmap is designed to help the UK Retail industry reach net zero by 2040. IBM are partnering with us on Pathway 4 of the Roadmap, focused on helping retailers to source sustainably and reduce carbon emissions across their supply chains.