The Retailer Summer Edition 2022

SUMMER 202 2

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a whiff of hypocrisy.” ‘‘

Businesses are under increasing scrutiny over their ethics – and nothing encourages disgruntled former staff to break cover like

Creating a distinctive brand identity and online community, while remaining inclusive and protecting the business against allegations of a discriminatory culture, is a difficult line to tread. Brands need to take a sophisticated and nuanced approach to online collaborations to ensure balance between these often competing interests. See further: https:/ www.ons.gov.uk/businessindustryandtrade/retailindustry/ timeseries/j4mc/drsi - useful statistics on online retail

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