The Retailer Winter Edition 2022


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his week, we sat down with BRC Learning Director, Lucy Crowther, to deep dive into the BRC Retail Masters. Who is it for? What does it do? Why should you join? Find out here:

It’s completely unique – there simply isn’t anything like it on the market.” ‘‘ Why do you think this type of programme is important? It’s completely unique – there simply isn’t anything like it on the market. As a former HR Director, myself, I understand it can be difficult to be able to offer up fantastic learning and development opportunities to your senior leadership and executive teams. We’ve focused on making the programme sufficiently senior so that it’ll be the go-to programme at executive level. Let’s get to the nuts and bolts, how would you describe the Retail Masters for those who might not know what it’s all about? This isn’t a traditional taught programme. It’s entirely listening, talking and questioning. It’s an experience, it’s live, it’s interesting, it’s networking and buildings connections that will support you and your organisation in tackling key issues impacting the industry. It’s very much a programme for curious leaders! The first two days are extremely immersive, you’ll spend them soaking up everything the programme offers in the way of expertise, from speakers and other participants. You’ll then travel to the BRC’s new offices in London for an informal gathering with one of our guest speakers. For the last two days, you’re asked to critique other businesses; this is a chance to look at your business from different dimensions and to look at other businesses from yours. We cap the number of people we accept on to the programme, so we’re talking about small intimate groups with exclusive access to iconic CEOs, direct questions to people you only read about in the press. You just don’t get that anywhere else!

Who is the BRC Retail Masters aimed at? What’s the level of expertise and seniority required for the programme? We very clearly say it’s for leaders who are delivering, creating or influ encing strategy for their function within an organisation. We have other programmes in our portfolio such as our Transforming Leaders and Emerging Leaders that cater to leaders early on in their career. Focusing specifically on level of expertise, I would say in a small to medium-sized organisation that would be your executive team and in larger organisations, it would be your senior talent across all functions. Anyone at that level would get something out of this programme. I think I’d also add that it’s not just for your traditional retailers either. If you’re facing into retail, or if retail is one of your biggest customers, then this programme is right for you. It’s that diverse mix of backgrounds that really fuels the conversations.

Lucy Crowther Director, BRC Learning

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