The Retailer Winter Edition 2023

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AI-driven insights are defining a new era for retail, where retailers can truly understand their customers and what makes them tick to boost customer loyalty and increase reve nue. Data rich retailers can use AI to improve search and recommendations for customers, enabling them to find the exact items they want as quickly as possible. It’s the secret to hyper-personalisation, and to support sustain able retail strategies which are snowballing in priority for retail leaders. Data is the key to personalising customer experiences Key technology focus areas to drive retail customer engagement should include clien teling and virtual consultations, assisted sales, omnichannel point of sale (PoS), and click and collect/BOPAK (buy online pay at kiosk).

Building more curated purchases will reduce returns and create memorable shopping expe riences that turn consumers into powerful brand ambassadors and impact the bottom line. Brands ready to adapt to shifting consumer demands through tech tools and innovation will embrace retail success.

Building more curated purchases will reduce returns and create memorable shopping experiences that turn consumers into powerful brand ambassadors.”

Sarah Friswell