The Retailer Winter Edition 2023

WI NT ER 202 3

3 7

global shoppers want personalised experiences

OFGLOBAL SHOPPERS SAYTHEYWOULD LIKELYBECOMEA “REPEATBUYER ” AFTER EXPERIENCING A PERSONALISED SHOPPING EXPERIENCE. SOURCE: SEGMENT

Noway around personalisation Personalised shopping experiences are more and more important for shoppers, representing a growing opportunity for DTC ecommerce. However, only 47% of companies base their communications on real-time customer behavior, as research from customer data platform Segment found. A majority of them are visibly missing their chances, since 49% of global shoppers would likely become a “repeat buyer” as result of a personalised shopping experience. Here, PIM comes to play, as it helps tailor product experiences for different use cases. As such, it can deliver product content in multiple languages, currencies, and regions. While being a huge opportunity for brands, DTC requires organisations to have powerful PIM technology in place to stay ahead of changing consumer demands and empower teams to adapt quickly.

James Humphrey jhumphrey@salsify.com +44 (0) 7794 164 541