The Retailer Winter edition_2020

Are we doing enough to turn the new visitor into firstly, a returning visitor so we can begin them on the path to true loyalty?

Summary Loyalty is great, and loyalty schemes, on the whole, are working. The next step in the evolution of loyalty is delivering more customers into it through capitalising on what you can find out about them on that crucial first visit. BT has recently launched their new wi-fi product, BT Engagement, in partnership with Purple. Purple are specialists in wi-fi analytics and the partnership sees the incorporation of advanced customer insight and engagement capabilities within BT Wi-Fi’s suite of services. For more information on BT Wi-Fi for your business, please visit btwifi.com/business

DEAN COOKSON // dean.cookson@purplewifi.com // 07841234947

the retailer | winter 2020 | 73

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